Freelance - Creative Strategy
Terrane Group - Created a research and strategy brief for a modern, luxury co-working company
I Play Different - Website design, research and creative strategy, project management, culture strategy
Good Sense & Company - Supported the coordination of YouTube Connect 2024
Knowalla - Coaching the CEO with a focus on culture strategy, brand positioning, and product definition
Creative Strategist
- Collaborated closely with the founder and a small team to create culture-defining work
- Managed hiring process, served as production assistant and project manager, while also owning social strategy, research, executive needs, and aiding in creative direction
- Led research, deck creation, and creative development for Substack Originals, assisting in the production of 280 films featuring distinguished creators
- Contributed to the conceptualization and research for a modernization campaign, refreshing FranklinCovey’s iconic, hallmark course: “7 Habits of Highly Effective People”
- Served as the client’s main contact, facilitating collaboration and addressing all needs and inquiries for a creative development project with a major streaming platform
- Managed outreach for a promotional campaign for SFMOMA’s largest exhibition to date, Get in the Game: Sports, Art, Culture, featuring Paige Bueckers
Creative assistant production credits:
Intern
- Leveraged qualitative and quantitative research methodologies to develop insights and strategic direction on behalf of a broad range of technology and entertainment clients, including Hulu and EA Sports
- Synthesized findings from several types of consumer interactions - in-person one-on-one, small and large group formats, as well as via internet surveys - into digestible and usable data
- Collaborated on a broad range of studies dealing with evaluating communications, product refinement, brand elasticity, and new product development to understand consumer needs and behaviors, motivations and drivers